Ford and other automakers have had to readjust their electric vehicle production plans because sales have been weaker than they had expected.
Slower-than-expected growth in sales of electric vehicles has forced several automakers to scale back once-ambitious production plans. Ford Motor has become the latest company to join that pullback.
In a memo sent to suppliers, the company said that it now expected to produce an average of 1,600 electric F-150 Lightning pickup trucks per week in 2024, about half of the level it had previously hoped to achieve.
The reduced target reflects the substantial dimming of expectations for sales of battery-powered cars and trucks that automakers are now coming to grips with. Ford and its main rival, General Motors, had been racing to increase production of a variety of electric vehicles, but consumer enthusiasm has not kept pace with those plans over the last six months. Some would-be buyers have been put off by the high prices of many electric vehicles, including the F-150 Lightning, as well as the availability and reliability of charging stations.
G.M. once expected to produce 400,000 electric vehicles by the middle of 2024, but withdrew that goal in November, and is delaying some new electric models. Rivian, a younger automaker, has said it aims to make 52,000 electric vehicles by the end of this year, a third of the 150,000 a year it is hoping its Illinois factory will eventually produce.
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December 13, 2023 at 02:15AM
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Ford Will Cut Planned Electric F-150 Production as Demand Slows - The New York Times
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