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US pharma market ahead of Europe on drug device innovation - OutSourcing-Pharma.com

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A report from the industry event’s organizers indicates American companies have an edge on drug delivery innovation but lag behind in operational sustainability.

Ahead of Pharmapack Europe (taking place in Paris October 13 and 14), organizers of the event have released their annual global drug delivery and packaging industry survey. According to findings, companies in the US are ahead in terms of drug delivery and device innovation, but firms in European countries lead the way in sustainability.

Innovation leaders

The survey gauges performance on the “Pharmapack Innovation Index”—scored 1 to 10, it is a market-perception measure of each country’s drug delivery and device innovation. In this report, findings show that globally the industry increased its outlook with a near 2% overall rise since 2020.

The US again tops the list, (this year rating 8.26), followed by Germany (7.69) and Japan (7.52). India was the biggest mover, with its 6.62 score constituting a gain of nearly 13% on its score from 2020; this follows a 25% gain in score from 2019 to 2020.

Andy Fry, founder of Team Consulting, offered some context to the rapid improvements seen in some countries.

There has indeed been a lot of activity and interest from Indian and Chinese organizations focused on developing lookalike models of existing European or US devices, including DPIs and soft mist inhalers​,” Fry noted. “Such developments could well morph into completely new devices​.”

Sustainability shift

Among Pharmapack’s stated goals is assisting industry companies in becoming more sustainable, including in the use of materials and recycling practices. This year marks the debut of its Sustainability Index; also scored 1 to 10, it constitutes a measure of how far long each country is towards achieving optimal sustainability for devices and packaging.

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